The RO job is hard work, but together in parallel with the CEO and/or the BOD, they can save a business. We have discovered that companies can be saved whether they are declining in revenue, growing or experiencing flat sales. A good RO/CEO partnership is the best solution for the company in turmoil.
The management of most companies has never been through a crisis before. There are important steps to follow in buying time, stabilizing the work force and keeping the sources of capital informed in a way that enables them to be supportive.